OUR HISTORY
Our History
The Wild & Peachy History in Genola, Utah
About Our Owner
Fifth-Generation Farmer
Randall Ercanbrack is a successful fifth-generation farmer at Ercanbrack Fruit Ranch. He started working on the historic family-owned ranch at a very young age and was made a company partner to his father and grandfather by the time he reached the age of 16.
Education
Randall attended Provo High and then Brigham Young University. He graduated from BYU with a BS degree in agronomy and horticulture. Soon thereafter, he bought the family ranch and added W. M. Ercanbrack Co., Inc. He is proud of his heritage and works hard all year to maintain and cultivate the impressive, historic ranch.
Hobbies
Something unique about Randall is that he is an adventurist and mountaineer. During the winter months after harvest, he will usually be climbing a mountain. He’s climbed to the highest peaks all around the world, including Mt. Everest. Although he’s skilled and passionate about climbing, he is equally skilled and passionate about his ranch.
Passing on Knowledge
Randall takes every opportunity to teach everything he knows about farming to his children and grandchildren. He is a dedicated farmer, orchardist, father, grandfather, husband and climber.
The Fruit Farm
Randall has grown several varieties of fruit on 350 acres over the years, but as of now, he is growing tart cherries and peaches. The cherries are sold to McMullin's in Genola, Utah, and peaches are sold seasonally under the DBA of Wild & Peachy at local farmer's markets and wholesale to retail outlets throughout the country.
